Our Story

Welcome to what we think is the greatest company on earth!!


Since the summer of 2016, New Forest Surf is alive and we’re thrilled to be helping others get on the water and enjoy getting wet as much as we do!

Our company is run by brothers Chad & Jamie. We’ve been lucky to grow up on the south coast only minutes from the beach and have loved messing about in the surf since learning to walk.


Chad and Jamie meet Bodyboard World Champions Jay Reale and Mike Stewart | Aug 1992
Chad and Jamie meet Bodyboard World Champions Jay Reale and Mike Stewart | Aug 1992


Inspired by seeing our surfing and bodyboarding heroes in Wavelength and Riptide magazines we signed up to four paper-rounds a week and after what seemed like an eternity later we bought our first bodyboards in our early teens – a BZ Diamond Rail and Morey Boogie Mach 20 and from that point on requested holidays ONLY at surfing destinations.

Growing up and challenging each other to surf the tallest waves and do the raddest moves was our sole mission even if it meant taking a beating wiping out – these are some of our happiest moments growing up!

Since then and progressing to stand up surfing we travelled the world surfing breaks in Europe, Australia, New Zealand and Hawaii.


Duke Kahanamoku Statue
Jamie with the statue of Duke Kahanamoku “The father of modern surfing” Waikiki, Oahu, Hawaii | July 2015

Surfing at Raglan, New Zealand | Oct 2005

Surfing at Raglan, New Zealand | Oct 2005


In recent years we’ve fallen in love with standup paddle boarding, partly due to it’s accessible nature of not relying on the wave swell for having fun on the water. You know you’re always having a session with a paddleboard stowed in the car boot!

At our core we have a deep love for the ocean and draw upon a lifetime of board-based water activity to assist you in making the right purchase for your ambitions.

Give us a call, leave us a message, make a purchase and see you on the water!


Chad on a JOBE Aero 10.6 SUP | Summer 2016
Chad on a JOBE Aero 10.6 SUP | Summer 2016